Starting with a single step…

I’ve finally decided to make the leap and create a communications blog. Technically, I made this decision around the end of 2011, but I just put my proverbial stake in the electronic ground now.

“What took you so long?”, you might wonder. I’ve blogged off an on for years, for one personal reason or another. But this is my first foray into blogging as a professional communicator. I’m really intrigued by how we can use social media and content for business marketing, but I’m still in the learning stages of how these work on a practical level. So this is where I’ll be sharing what I’m learning and maybe experimenting a bit. I may well make a few missteps along the way, but sometimes those make the best stories later on down the road.

But for now, it’s time to get moving on my “journey of a thousand miles” though the world of content marketing. Buckle up and settle in for the ride.



  1. Herding cats says:

    […] I said before, I’m still new at this content marketing thing — but I already know more than I give […]

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